Hi Leroy,
Direct mail is the one channel your opponents can't algorithm away.
We're Orangebox, NZ's specialist in print and direct mail. Try the calculator below to see the difference between the same personalised direct mail piece* delivered by NZ Post or your volunteer network.
Delivery cost calculator
Total delivery cost
$51,157.80
20,000 pieces
Cost per piece
$2.56
all-in unit cost
*costs include personalised one-page A4, colour letter inserted into a maxpop window envelope (all included in costs). For volunteer delivery we provide letters in street and even/odd number sort, so super easy for volunteers to deliver.
Want to talk through the numbers? Get in touch for a chat.
Three capabilities, one connected system
Personalised Direct Mail
Premium print, targeted household distribution and email — variable-data personalisation so every pack speaks to the voter who opens it.
- Direct mail & print
- Email campaigns
- Targeted household print & distribution
Voter Intelligence
Surveys and QR-linked print-to-digital responses tell you what's landing before you commit to a full print run.
- Surveys & feedback tools
- QR-linked print-to-digital
- Messaging insights pre-print
Act Automatically
Canvass-to-mail pipeline wired to NationBuilder. Every scan, survey reply or doorstep 'undecided' triggers the next communication within days.
- Canvass-to-mail workflows
- NationBuilder API integration
- Triggered supporter journeys
You scanned a QR code to get here.
That's the point. This page proves physical-to-digital bridging in action — a unique code on the response card brought you to a personalised landing page, and we tracked the scan. When you talk to your campaign manager about attribution, you can say: "In fact, we tracked when you scanned this card."
Sample advertisement only — not an official campaign piece.
Leroy — From mailbox to ballot box
Straight to your voters
From personalised direct mail and addressed letters to QR-linked digital experiences, we design and produce campaign collateral that lands in voters' hands — not just their feeds.
This is the kind of integrated print-to-digital pack we can build for your campaign: a striking outer with a targeted message, a follow-up letter, and a QR code that bridges the physical piece straight to a landing page, donation form or volunteer sign-up.
Every piece is variable-data ready, so you can personalise by electorate, issue interest or supporter history. It's tangible, trackable, and impossible to scroll past.
BOOK A CHAT
Let's talk before you lock in your comms plan
Leave your details and we will be in touch.
Warren works with campaigns across New Zealand to plan and produce direct mail that lands in voters' hands — from print and personalisation to delivery. Get in touch and he'll walk you through the numbers for your campaign.
"Tell me your timeline and budget — I'll show you exactly what we can do."